The Avengers (Joss Whedon, 2012)

Let's get a couple of things out of the way. The Avengers opens on such a hollow note that its entire first act struggles to find any kind of footing at all. Trapped between a need for some basic exposition and a total disregard for anyone foolish enough to wade into this film without having seen its multiple-franchise foundations, The Avengers thus has nothing for anyone as it slowly, ever so slowly, brings together its collection of superheroes. And though I've never previously bought the charge that Joss Whedon is a smug writer, I nearly blushed at the self-satisfaction in some early exchanges and setups, so obvious and fan-massaging that their cynicism threatened to divorce me entirely from what I hoped would be Whedon's big break. Maybe all that trash-talking he'd done over the years for those who "misread" or "mishandled" his early film scripts was just a smokescreen for a writer whose considerable gift for television writing simply didn't translate to the more concise storytelling of cinema.

Then, something happened that has not occurred in any of the Marvel films leading up to this blowout: the movie kept getting better. Most of the previous films started with intriguing concepts and approaches before fizzling out in half-baked, perfunctorily executed action romps that served only to set up the chess pieces for this picture. Even Captain America, easily the best of the Marvel Studios franchise starters, dipped a bit in the middle, though it differs from its peers in that it finished strong where movies like Iron Man, Thor and The Incredible Hulk ended on lame notes. But The Avengers swaps the usual Marvel dynamic, moving out of a dull, lazy setup into something clever, well-observed and, ultimately, thrilling. By the time everything fell into place, my laundry list of complaints evaporated in the pure rush of Whedon's ambition.

The Cabin in the Woods (Drew Goddard, 2012)

[Warning: Contains mild first-act spoilers after the jump]

Drew Goddard made his feature debut with 2008's Cloverfield, penning the film's ambitious but misguided script that sought to comment on modern mindsets regarding the documentation of our lives via the kaiju film genre. His idea, clever on paper, was that a group of privileged New York yuppies contending with 9/11-esque frenzy would nevertheless ensure that their bewilderment and horror was caught on video for posterity, or at least for YouTube hits. Unfortunately for Goddard, director Matt Reeves' muddled direction and some dire acting performances sapped whatever potential the script contained, resulting in a lifeless film that only occasionally hinted at just how far it wanted to go with its metaphor.

By teaming up with his old Buffy and Angel boss Joss Whedon, however, Goddard got a second chance to say something with horror, and The Cabin in the Woods truly delivers on his promise. At times recalling Sam Raimi's 2009 return-to-form Drag Me to Hell, The Cabin in the Woods differs from that film, and other self-aware horror movies, by not merely calling attention to horror tropes but breaking them down, working out how they apply to the genre, as well as how filmmakers (and participatory audiences) apply them to it. To oversimplify it into a pitch, where movies such as Drag Me to Hell or the Scream series are about horror films, The Cabin in the Woods is about horror itself.

Thor (Kenneth Branagh, 2011)

For all its flaws, Tim Burton's original Batman stands above nearly any other first entry in a superhero franchise for one simple reason: it did not waste time with an origin story. Burton had the decency to assume that a defining pop culture icon would be well-known enough even to the casual viewer that spending any length of time on the backstory would take away from getting a new plot underway.

Thor, the first new Marvel franchise of the summer in advance of next year's megablockbuster The Avengers, spends the whole of its two hours repetitively establishing a character who should be familiar to anyone who went had a few mythology overviews in a history class. For this comic book version of the Norse god of thunder is nothing more than a streamlined, Disneyfied version of the actual Norse myths. When scientist Erik Selvig (Stellan Skarsgård) picks up an illustrated tome of Norse mythology later in the film, I hoped in vain that this would be the filmmakers' way of acknowledging that they're adding nothing to that origin and moving on. Wishful thinking.